Free Resources

The Operator's Playbook

Guides, frameworks, and tools for 7-8 figure hardscape and landscape company owners who want to build a predictable revenue engine — written by someone who has actually done it.

Free Interactive Tool

The Predictable Pipeline Calculator™

Enter your five key numbers — lead volume, conversion rates, average job size, and margin — and instantly see how much revenue your hardscape company is leaving on the table every month.

Launch the Calculator →
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Pillar 1

The Predictable Pipeline

How to generate a consistent flow of high-quality, high-ticket leads — and stop chasing work that doesn't move the needle.

Foundational Guide

Revenue Per Crew: The Only Marketing Metric That Matters

Stop tracking clicks and impressions. Learn why Revenue Per Crew (RPC) is the master metric that connects your marketing spend to operational profitability.

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Pillar 1 — Pipeline

The Hardscape SEO Blueprint: From Invisible to #1 in 12 Months

A step-by-step system for dominating local search — positioning SEO as a long-term asset, not a short-term expense.

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Pillar 1 — Pipeline

Why Your Google Ads Are Failing (And How to Fix Them)

The flaws of generic agency PPC management — and how to target based on job profitability, not just lead volume.

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Pillar 2

The Conversion Machine

How to convert more leads into profitable jobs — systematically, without relying on memory or follow-up discipline.

Pillar 2 — Conversion

The 5-Minute Follow-Up: How to Double Your Close Rate with Automation

A practical, step-by-step guide to setting up an automated lead follow-up system in GoHighLevel.

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Pillar 2 — Conversion

Your Sales Process Is Broken: A 5-Stage Pipeline for Hardscapers

A proprietary sales process tailored to the high-ticket, multi-touch world of hardscape sales.

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Pillar 2 — Conversion

The “Leaky Bucket” Audit: A Step-by-Step Guide to Finding Lost Revenue

How to identify exactly where leads are falling out of your pipeline and calculate the true cost in dollars.

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Pillar 3

The Scale OS

How to connect your marketing and sales to your operational capacity — and build a business that can scale without breaking.

Pillar 3 — Scale OS

The $3M Wall: Why Most Hardscape Companies Get Stuck (And How to Break Through)

A strategic analysis of the common challenges that prevent companies from scaling from $1M to $3M+.

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Pillar 3 — Scale OS

The 1-Page KPI Dashboard for the 7-Figure Hardscape CEO

A downloadable template for a simple, powerful dashboard that tracks the health of your entire business.

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Pillar 3 — Scale OS

From Operator to CEO: How to Escape the Bottleneck

A mental framework and practical steps for delegating, building systems, and reclaiming your time.

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Ready to Go Deeper?

The Playbook Shows the Path.
The Growth Audit Builds It.

These guides give you the framework. A Growth Audit gives you the personalized roadmap — a complete, 12-month action plan built specifically for your business, your numbers, and your goals.

Apply for a Growth Audit →
The Exit-Ready Hardscaper book by Keith Eneix
Coming Soon — The Book

The Exit-Ready Hardscaper

The Operator-CMO’s Blueprint for Building a Predictable, Profitable, and Scalable Business Worth Selling

Every framework, system, and strategy in this Learning Center is a chapter in this book. Written for the $3M–$15M hardscape operator who is done building a job and ready to build a company worth owning — and worth selling.

■ Part 1: The Predictable Pipeline — Stop chasing leads. Start attracting profit.
■ Part 2: The Conversion Machine — Build the systems that close without you.
■ Part 3: The Scale OS — From operator to CEO. From job to company.

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